Five pages, a live SQL agent, and a revenue briefing that updates with every filter change. Here's what it took, what it cost, and what it proved.
SO LabsFive competitors. Five data architectures. Zero standardisation. How we built live rate intelligence for an Alps ski resort group — and what it revealed about building for Meridian.
AI Analysis88% of organisations have adopted AI. Agent deployment is still below 10%. The gap between those two numbers is the most expensive misconception in hospitality right now.
InfrastructureThe lakehouse is a primitive, not a product. Hotel groups at ten to a hundred properties need the assembled thing — and that product category barely exists yet.
AI AnalysisHotel AI fails at a remarkable rate — not because the technology is bad, but because the organisation wasn't ready. Here's what ready actually looks like.
AI AnalysisWhy 95% of AI initiatives fail in hospitality — and the three things that actually separate the projects that stick from the ones that stall at pilot.
KeynoteThe technology is not the problem. The architecture underneath it is. What I argued on stage at FITUR TechY in Madrid — and why the sequencing question matters more than the tool selection.
HospitalityWhat changes when the morning briefing writes itself, the booking curve interprets itself, and the question you didn't think to ask still gets answered.
AI AnalysisThe SQL layer is real and reliable. The narrative layer is not Vanna's job. Here's the precise architecture of a tool many people misunderstand.
HospitalityPMS, CRS, channel manager, RMS — and now AI on top of all of it. The stack isn't the problem. The logic underneath it is.
KeynoteThe threats are real and specific. So are the opportunities. What I argued at eMascaró WOW Canarias in Tenerife — and the three-horizon framework for acting on both.
SO LabsThe build log for the hotel BI dashboard. What broke, what surprised us, and what the €40/month architecture actually looks like.
Studio Oriente works with hotel groups and tourism companies at the point where AI strategy meets real operations. No pitch deck required.
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